Table of contents
Overview
1. Campaign activation in Meta Ads Manager
2. Campaign management in Meta Business Suite
3. Campaign objectives
4. Buying types
5. Signals and data sources
6. Audience creation
7. Creative strategy
8. Reporting and measurement
Study questions
Answer key
Glossary
Learn From a Performance Marketer
Hi, my name is Hardik Suneja, and I am a marketing professional with 7+ years of experience in performance marketing, paid social, and digital media.
I have managed $2M+ in monthly media budgets for global brands including Nestlé, Qualcomm Snapdragon, Essilor, TJX, NCLH, and more.
I am Meta Certified in Media Buying and Planning. As part of our professional development process, I have personally completed Meta certifications four times over the last four years, staying up to date with the platform’s latest tools, practices, and advertising solutions.
This guide combines real-world industry experience with Meta certification knowledge to help you understand not just where to click, but why those decisions matter.