Table of contents
Overview
1. Campaign activation in Meta Ads Manager
2. Campaign management in Meta Business Suite
3. Campaign objectives
4. Buying types
5. Signals and data sources
6. Audience creation
7. Creative strategy
8. Reporting and measurement
Study questions
Answer key
Glossary
Learn From a Performance Marketer
Hardik Suneja
Performance Marketing Manager — WPP Media / GroupM
7+ years of experience in performance marketing, paid social & digital media.
Managed up to $2M+ in monthly media budgets for global brands including Nestlé, Qualcomm Snapdragon, Essilor, TJX, NCLH & more.
A Meta Buying Certification professional who brings real-world industry experience to help you understand not just where to click, but why those decisions matter.